Bikes, e-bikes and a full workshop in Hitchin
Over a hundred bikes in stock, including e-bikes, road, mountain and kids' bikes. Come in for a test ride and get expert advice on what to buy.
- Test rides available
- Full in-house workshop
Free With Every Bike
Worth £275
- Bike fit
- Professional build
- First two servicesAt 4 weeks and 6 months
The brands we stock
What our customers say
Very happy with the bike service. Dropped it off in the morning and it was done by the middle of the afternoon. Dialed in super nice, both the brakes and the shifting massively improved. Just what I needed and good…
Dave is very knowledgeable, helpful and straight to the point, his passion for bikes hadn’t gone unnoticed. Thanks again Dave for always being so supportive!
Professional local independent cycle dealer. Last week I purchased a Giant All Tour electric assist urban bike. Delighted. Great build quality and so comfortable. I enjoy the upright seating position. I can now enjoy…
Reviews shown are published on Google. See all our reviews on Google
A Well-Stocked Shop in the Heart of Hitchin
You'll find bikes, e-bikes, parts, accessories and clothing here, plus a full servicing and repair workshop.
Pop in for a browse, get expert advice, or find exactly what you're looking for.
Explore The Shop
Professional Service Package
Every bike purchase includes our complete professional service package: bike fit, full build, and comprehensive maintenance services.
Professional BikeFit
Professional service, included with purchase
Professional bike fitting service ensuring optimal comfort and performance
Full Build Service
Professional service, included with purchase
Complete bicycle assembly with professional setup
1st Service
Complimentary service, available at 4 weeks
Comprehensive first service including full inspection and adjustments
2nd Service
Complimentary service, available at 6 months
Advanced servicing and maintenance for peak performance
Aftercare
Ongoing care that doesn't end when you leave the shop
Two free services with every bike
Every bike we sell comes with two free services. The first, at around four weeks, fine-tunes everything once the bike has bedded in. The second, at six months, keeps it running smoothly for the year ahead, and we're here to look after it long after that.
The most important service your bike will ever have
Every bike we sell includes professional fitting, an expert build and two free services, £275 of value, included as standard. Your first service at 4 weeks is crucial: it's when your bike settles in and we prevent premature wear.
Free with every bike purchase
| Professional Bike Fit | £80 |
|---|---|
| Professional Build | £65 |
| 1st Service (4 weeks) | £65 |
| 2nd Service (6 months) | £65 |
| Total included free | £275 |
Looking for a specific brand?
We have access to a wide range of cycling brands and can source specific models to meet your needs.
Contact Our Experts